◀ Dojo Stage Select

Choose Your Stage

Four worlds. Twenty-nine frameworks. Clear them in any order.

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World 1

Outcomes

6 Stages

Six foundational frameworks for connecting the big picture, company strategy and business goals, down to the product outcomes a team can actually move. Clear them in order to unlock the next one.

1

Systems Thinking

See a product as a web of connected parts and feedback loops, so you fix root causes instead of chasing symptoms, and spot the second-order effects others miss.

Iceberg model Feedback loops Leverage points
2

Vision & Strategy

Separate the destination from the route, and learn why real strategy is mostly about the hard choices of what you deliberately won't do.

Vision-to-roadmap Strategy kernel Trade-offs
3

Business Outcomes & Product Outcomes

Connect the features you ship to the results that matter, outputs, product outcomes, and business outcomes, and learn which one your team should actually own.

Output vs. outcome Leading indicators Good targets
4

KPI Trees

Break a blunt top-line metric into the drivers that feed it, turning a vague goal into a map of specific levers you can actually pull.

Metric decomposition North Star Vanity metrics
5

Product Discovery 101

Make sure you're building the right thing before building it right, reduce risk cheaply with the four big risks and the riskiest-assumption test.

Discovery vs. delivery Four risks Dual-track
6

Design Thinking Process

A human-centered, five-stage recipe for fuzzy problems: empathize, define, ideate, prototype, and test, looping back as you learn.

Five stages How Might We Prototyping
World 2

Discovery

8 Stages

Eight connected frameworks that take you from raw user research all the way to a prioritized, defensible roadmap. Clear them in order to unlock the next one.

1

Job-to-be-Done Framework

Why people "hire" products to make progress in their lives, the mindset shift that changes how you look at every product. Includes the famous milkshake story.

Job statements Four forces Three dimensions
2

Impact Mapping

A simple visual method to connect business goals to the features you build, so you never ship things that don't matter.

Goal → Actor → Impact Deliverables Prioritization
3

Product Opportunity Analysis Techniques

How to size a problem, spot underserved needs, and decide whether an idea is actually worth pursuing, with scoring you can defend.

Opportunity solution tree Scoring RICE
4

Segmenting Users & Customers

Not all users are the same. Learn how to split your audience into meaningful groups and choose which ones to serve first.

Segments Targeting Beachhead markets
5

Building a User Persona

Turn research into vivid, realistic profiles of your users, so the whole team builds for the same person, not for "everyone".

Persona building Research-backed Team alignment
6

Customer Journey Map

See your product the way customers experience it, stage by stage, emotion by emotion, and find exactly where you delight people and where you lose them.

Stages & swimlanes Emotion curve Moments of truth
7

Deriving User Insights

Turn piles of data into "aha" moments, pair numbers with conversations, synthesize patterns, and write insight statements sharp enough to change the roadmap.

Data vs. insight Affinity mapping Bias traps
8

5-Step Process to Conduct User Research

A repeatable recipe for learning from users: define the objective, pick the method, recruit the right people, conduct cleanly, synthesize and share.

Research planning Interviews Usability tests
World 3

Build & Grow

11 Stages

Eleven frameworks for the middle and back half of the product cycle: pin down the real problem, generate and validate ideas, measure whether any of it worked, then position and grow it. Clear them in order to unlock the next one.

1

Defining The Problem

Solve the right problem before you solve a problem right, writing a sharp problem statement and digging to the root cause with the 5 Whys.

Problem statement 5 Whys Root cause
2

Hypothesis Testing

Turn a guess into something you can prove wrong, writing a falsifiable hypothesis, finding your riskiest assumption, and designing a test before you build.

Falsifiable Leap of faith Success criteria
3

Ideation in Design Thinking

Generate wildly, then narrow deliberately, the ground rules for brainstorming, a toolkit of techniques, and how to converge without killing good ideas.

Divergent thinking Crazy 8s Dot voting
4

Product Ideation Framework

A repeatable path from insight to a shortlist worth building, writing How Might We questions and evaluating ideas on desirability, feasibility, and viability.

How Might We Ideation funnel Feasibility
5

Mind Maps

Think in branches, not bullet points, building a radial mind map and knowing when a different tool, like a KPI tree or affinity map, fits better.

Radial structure Central node Affinity map
6

Metrics

Pick the number that actually tells you the truth, the 3 A's of a good metric, leading vs. lagging indicators, and choosing a North Star.

North Star Leading indicator Vanity metric
7

A/B Testing

Let real users, not opinions, settle the debate, designing a valid test, statistical significance basics, and the pitfalls that quietly wreck a result.

Control group Significance Peeking
8

Analysis

Turn data into a decision, not just a chart, quantitative vs. qualitative methods, cohort and funnel analysis, and the biases that quietly distort a conclusion.

Cohort analysis Correlation vs. causation Simpson's Paradox
9

Decoding Growth

Real growth is what stays, not just what you add, the leaky bucket, the AARRR funnel, why retention is the engine, and earned vs. bought growth.

Leaky bucket AARRR Retention
10

Product Positioning

Set the context so customers instantly get your value, April Dunford's building blocks, the positioning statement, and the traps that make good products look confusing.

Competitive alternatives Frame of reference Differentiation
11

Understanding Growth Loops

Turn output back into input so growth compounds, loops vs. funnels, the anatomy of a loop, the three loop types, and why loops compound or stall.

Loops vs. funnels Viral / content / paid Loop factor
World 4

Analyze & Diagnose

4 Stages

Four analytical frameworks for the questions that arrive without warning: why did that number move, where are users leaking, what actually caused it, and how big is this thing anyway. Clear them in order to unlock the next one.

1

Cohort Analysis

Stop averaging away the truth, group users by when they started, read a retention table by row, column and diagonal, and tell a flattening curve from a leaky bucket.

Retention curve Behavioral cohorts Immature cohorts
2

Funnel Analysis

Find the step where users quietly leave, defining instrumented steps and a conversion window, ranking drop-off by volume as well as rate, and spotting a tracking bug before you redesign anything.

Step conversion Conversion window Micro-funnels
3

Root Cause Analysis (RCA)

Fix the cause, not the symptom, running an ordered sweep on a metric drop, picking between 5 Whys, fishbone and issue trees, and proving a cause instead of agreeing on one.

Diagnostic sweep Fishbone & MECE Blameless postmortem
4

Guesstimates

Get to a defensible number with nothing but assumptions, scoping the question, building the equation before the numbers, and sanity-checking a result that can't possibly be right.

Top-down vs bottom-up Fermi estimation Sanity checks

Attract Mode

Most product management material is either too abstract to apply or assumes you have already shipped ten products.

Product Dojo takes the middle path: real frameworks, plain language, and interactive practice. Read a lesson, drill it with quizzes and boss scenarios, then lock the terms in with the vocab bonus game.

Built as my own learning companion while going deep on product management. Shared here in case it helps you too.